We place our proprietrary tag in the <head> tag of your website.
You run a marketing campaign (Facebook, email, geofencing, etc.) pushing traffic to your site.
We analyze several types of metadata from the visitors to your site.
We use that metadata to accurately match that visitor to a physical address of the user that showed intent.
We mail a branded physical postcard to the address of the user who interacted with your campaign and landed on your website.